Impacting employee attitudes through advertising

Bryan McLachlan, Elmarie Venter (Editor), Adele Berndt

Research output: Contribution to conferenceOther

Original languageEnglish
Pages1 - 24
Number of pages24
Publication statusPublished - 2009
EventConference of the Southern African Institute for Management Scientists (SAIMS) 2009 - Port Elizabeth South Africa, Port Elizabeth South Africa
Duration: 13 Sep 200916 Sep 2009

Conference

ConferenceConference of the Southern African Institute for Management Scientists (SAIMS) 2009
CityPort Elizabeth South Africa
Period13/09/0916/09/09

Cite this

McLachlan, B., Venter, E. (Ed.), & Berndt, A. (2009). Impacting employee attitudes through advertising. 1 - 24. Conference of the Southern African Institute for Management Scientists (SAIMS) 2009, Port Elizabeth South Africa, .
McLachlan, Bryan ; Venter, Elmarie (Editor) ; Berndt, Adele. / Impacting employee attitudes through advertising. Conference of the Southern African Institute for Management Scientists (SAIMS) 2009, Port Elizabeth South Africa, .24 p.
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title = "Impacting employee attitudes through advertising",
author = "Bryan McLachlan and Elmarie Venter and Adele Berndt",
year = "2009",
language = "English",
pages = "1 -- 24",
note = "Conference of the Southern African Institute for Management Scientists (SAIMS) 2009 ; Conference date: 13-09-2009 Through 16-09-2009",

}

McLachlan, B, Venter, E (ed.) & Berndt, A 2009, 'Impacting employee attitudes through advertising' Conference of the Southern African Institute for Management Scientists (SAIMS) 2009, Port Elizabeth South Africa, 13/09/09 - 16/09/09, pp. 1 - 24.

Impacting employee attitudes through advertising. / McLachlan, Bryan; Venter, Elmarie (Editor); Berndt, Adele.

2009. 1 - 24 Conference of the Southern African Institute for Management Scientists (SAIMS) 2009, Port Elizabeth South Africa, .

Research output: Contribution to conferenceOther

TY - CONF

T1 - Impacting employee attitudes through advertising

AU - McLachlan, Bryan

AU - Berndt, Adele

A2 - Venter, Elmarie

PY - 2009

Y1 - 2009

M3 - Other

SP - 1

EP - 24

ER -

McLachlan B, Venter E, (ed.), Berndt A. Impacting employee attitudes through advertising. 2009. Conference of the Southern African Institute for Management Scientists (SAIMS) 2009, Port Elizabeth South Africa, .