Impact of interactivity on the stickiness of online gift stores

Chris Dubelaar, Mark Leong, Frank Alpert

Research output: Contribution to journalArticleResearchpeer-review

Original languageEnglish
Pages (from-to)22 - 41
Number of pages20
JournalJournal of Asia Pacific Marketing
Volume2
Issue number2
Publication statusPublished - 2003

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