Impact of environmental knowledge and product quality on student attitude toward products with recycled/remanufactured content: Implications for environmental education and green manufacturing

Hongyi Sun, Pei Lee Teh, Jonathan D. Linton

Research output: Contribution to journalArticleResearchpeer-review

66 Citations (Scopus)


This study investigates the impact of environmental knowledge and perceived product quality on purchasing intention and purchasing behavior of recycled products: A4 paper, mobile phones and printers. The intent is to understand how to move future generations toward more sustainable behavior, as currently unsustainable amounts of waste are generated across the Far East. Expectancy value theory and the theory of reasoned action are applied to the purchase of products with recovered and/or recycled content (n = 215). The study indicates: (1) a significant positive relationship was found between both the intention to purchase and the purchase of recycled products; (2) the perception of recycled product risk has a significant negative impact on the perception of recycled product quality and the attitude toward environmental protection; (3) perceived quality of recycled product is positively related to attitude toward environmental protection; (4) perceived quality of recycled product and attitude to environmental protection are positively related to intention to purchase recycled products; and (5) surprisingly, knowledge regarding environmental damage and pollution is unrelated to attitude toward environmental protection. This study offers new insights into the impact of education on environmental protection, purchasing of greener products and the need for environmental education to move from a goal of understanding to that of action.

Original languageEnglish
Pages (from-to)935-945
Number of pages11
JournalBusiness Strategy and the Environment
Issue number7
Publication statusPublished - Nov 2018


  • engineering students
  • environmental education
  • expectancy value theory
  • quality of recycled products
  • recycled products
  • theory of reasoned action

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