IMC-performance relationship: further insight and evidence from the Australian marketplace

Michael John Reid

Research output: Contribution to journal › Article › Research › peer-review

Original language	English
Pages (from-to)	227 - 248
Number of pages	22
Journal	International Journal of Advertising
Volume	22
Issue number	2
Publication status	Published - 2003

Cite this

@article{ff7a90eb31964a62bf39a2096920320e,

title = "IMC-performance relationship: further insight and evidence from the Australian marketplace",

author = "Reid, {Michael John}",

year = "2003",

language = "English",

volume = "22",

pages = "227 -- 248",

journal = "International Journal of Advertising",

issn = "0265-0487",

publisher = "Taylor & Francis",

number = "2",

}