If you build it online, they won't come: What does MyFootballClub say about the limits of digital fandom?

Andrew Ruddock, Jonathan Gray (Editor)

Research output: Contribution to conferenceAbstract

Original languageEnglish
Pages1 - 9
Number of pages9
Publication statusPublished - 2011
EventInternational Communication Association (ICA) Annual Conference - Boston, Massachusetts, United States of America, Washington DC, United States of America
Duration: 26 May 201130 May 2011


ConferenceInternational Communication Association (ICA) Annual Conference
CityWashington DC, United States of America

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