Identity-based consumer behaviour, self-congruity, and retailer-consumer relationships: A literature review

Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Research › peer-review

Original language	English
Title of host publication	Handbook of Research on Retailer-Consumer Relationship Development
Editors	Fabio Musso, Elena Druica
Place of Publication	Hershey PA USA
Publisher	Business Science Reference
Pages	13 - 26
Number of pages	14
ISBN (Print)	9781466660748
Publication status	Published - 2014

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This output contributes to the following UN Sustainable Development Goals (SDGs)

@inbook{8b03d1aeef574707bd62c273dc926b20,

title = "Identity-based consumer behaviour, self-congruity, and retailer-consumer relationships: A literature review",

author = "Isabella Maggioni",

year = "2014",

language = "English",

isbn = "9781466660748",

pages = "13 -- 26",

editor = "Fabio Musso and Elena Druica",

booktitle = "Handbook of Research on Retailer-Consumer Relationship Development",

publisher = "Business Science Reference",

address = "United States of America",

}

Identity-based consumer behaviour, self-congruity, and retailer-consumer relationships: A literature review. / Maggioni, Isabella.
Handbook of Research on Retailer-Consumer Relationship Development. ed. / Fabio Musso; Elena Druica. Hershey PA USA: Business Science Reference, 2014. p. 13 - 26.

Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Research › peer-review

TY - CHAP

T1 - Identity-based consumer behaviour, self-congruity, and retailer-consumer relationships: A literature review

AU - Maggioni, Isabella

PY - 2014

Y1 - 2014

M3 - Chapter (Book)

SN - 9781466660748

SP - 13

EP - 26

BT - Handbook of Research on Retailer-Consumer Relationship Development

A2 - Musso, Fabio

A2 - Druica, Elena

PB - Business Science Reference

CY - Hershey PA USA

ER -