Identity-based consumer behaviour, self-congruity, and retailer-consumer relationships: A literature review

Isabella Maggioni

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

Original languageEnglish
Title of host publicationHandbook of Research on Retailer-Consumer Relationship Development
EditorsFabio Musso, Elena Druica
Place of PublicationHershey PA USA
PublisherBusiness Science Reference
Pages13 - 26
Number of pages14
ISBN (Print)9781466660748
Publication statusPublished - 2014

Cite this

Maggioni, I. (2014). Identity-based consumer behaviour, self-congruity, and retailer-consumer relationships: A literature review. In F. Musso, & E. Druica (Eds.), Handbook of Research on Retailer-Consumer Relationship Development (pp. 13 - 26). Hershey PA USA: Business Science Reference.
Maggioni, Isabella. / Identity-based consumer behaviour, self-congruity, and retailer-consumer relationships: A literature review. Handbook of Research on Retailer-Consumer Relationship Development. editor / Fabio Musso ; Elena Druica. Hershey PA USA : Business Science Reference, 2014. pp. 13 - 26
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Maggioni, I 2014, Identity-based consumer behaviour, self-congruity, and retailer-consumer relationships: A literature review. in F Musso & E Druica (eds), Handbook of Research on Retailer-Consumer Relationship Development. Business Science Reference, Hershey PA USA, pp. 13 - 26.

Identity-based consumer behaviour, self-congruity, and retailer-consumer relationships: A literature review. / Maggioni, Isabella.

Handbook of Research on Retailer-Consumer Relationship Development. ed. / Fabio Musso; Elena Druica. Hershey PA USA : Business Science Reference, 2014. p. 13 - 26.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

TY - CHAP

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AU - Maggioni, Isabella

PY - 2014

Y1 - 2014

M3 - Chapter (Book)

SN - 9781466660748

SP - 13

EP - 26

BT - Handbook of Research on Retailer-Consumer Relationship Development

A2 - Musso, Fabio

A2 - Druica, Elena

PB - Business Science Reference

CY - Hershey PA USA

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Maggioni I. Identity-based consumer behaviour, self-congruity, and retailer-consumer relationships: A literature review. In Musso F, Druica E, editors, Handbook of Research on Retailer-Consumer Relationship Development. Hershey PA USA: Business Science Reference. 2014. p. 13 - 26