Identity-based consumer behaviour, self-congruity, and retailer-consumer relationships: A literature review

Isabella Maggioni

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

1 Citation (Scopus)
Original languageEnglish
Title of host publicationHandbook of Research on Retailer-Consumer Relationship Development
EditorsFabio Musso, Elena Druica
Place of PublicationHershey PA USA
PublisherBusiness Science Reference
Pages13 - 26
Number of pages14
ISBN (Print)9781466660748
Publication statusPublished - 2014

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