Identifying emerging hotel preferences using Emerging Pattern Mining technique

Gang Li, Rob Law, Huy Quan Vu, Jia Rong, Xinyuan (Roy) Zhao

Research output: Contribution to journalArticleResearchpeer-review

85 Citations (Scopus)

Abstract

Hotel managers continue to find ways to understand traveler preferences, with the aim of improving their strategic planning, marketing, and product development. Traveler preference is unpredictable for example, hotel guests used to prefer having a telephone in the room, but now favor fast Internet connection. Changes in preference influence the performance of hotel businesses, thus creating the need to identify and address the demands of their guests. Most existing studies focus on current demand attributes and not on emerging ones. Thus, hotel managers may find it difficult to make appropriate decisions in response to changes in travelers' concerns. To address these challenges, this paper adopts Emerging Pattern Mining technique to identify emergent hotel features of interest to international travelers. Data are derived from 118,000 records of online reviews. The methods and findings can help hotel managers gain insights into travelers' interests, enabling the former to gain a better understanding of the rapid changes in tourist preferences.

Original languageEnglish
Pages (from-to)311-321
Number of pages11
JournalTourism Management
Volume46
DOIs
Publication statusPublished - Feb 2015
Externally publishedYes

Keywords

  • Data mining
  • Emerging pattern mining
  • Hotel preference
  • Natural language processing
  • Travel behavior

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