'I want to leave Slove nia for a sunny, relaxed and open Australia': Imagining Australia in Slovenia

Zala Volčič, Karmen Erjavec

Research output: Contribution to journalArticleResearchpeer-review


This article deals with the imagery of 'Australia' in contemporary Slovenia. In an analysis of both Slovene media texts and interviews with 32 Slovenes who want to immigrate to Australia, we explore a constructed image of Australia. We closely consider the symbolic imagery that shapes our informants' discourses about Australia in order to focus on sociocultural elements of migration, where the imagination plays a key role. We suggest that a closer examination of Slovene informants' narratives about Australia will reveal more important contemporary global migration factors and the power of media in affecting potential migrants' migration decisions. The article assesses the image of Australia in Slovenia, with the overall objective of demonstrating the urgency of critically rethinking the sense of belonging to both motherland and host country. We suggest that images and stereotypes of Australia are not just invented, but are also actively encouraged and negotiated within Slovene society.

Original languageEnglish
Pages (from-to)55-66
Number of pages12
JournalMedia International Australia
Issue number149
Publication statusPublished - 2013
Externally publishedYes

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