I scream, you scream, we all scream for economics

Wayne Geerling, G. Dirk Mateer

Research output: Contribution to journalArticleOtherpeer-review


Classroom demonstrations that engage learners act as transversals (Picault, 2019) to achieve content acquisition. We bring together two highly engaging hands-on activities that utilize ice cream to stimulate learning. The first activity involves a product taste test with five similar flavors of ice cream. Students try to order flavors from most to least expensive and a dialogue ensues about product differentiation. The second activity deploys ice cream sandwiches. Students must examine the functions of money and determine whether ice cream sandwiches could serve as money. We provide detailed lesson plans for each activity. The lessons are designed for principles-level and 6-12 instruction.
Original languageEnglish
Pages (from-to)132-141
Number of pages11
JournalJournal of Economics Teaching
Issue number3
Publication statusPublished - 2021


  • ice cream
  • product differentiation
  • characteristics of money
  • taste test

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