"I don't eat a hamburger and large chips every day!" A qualitative study of the impact of public health messages about obesity on obese adults

Sophie Lewis, Samantha Thomas, Jim Hyde, David Jonathan Castle, R Warwick Blood, Paul Alter Komesaroff

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61 Citations (Scopus)

Abstract

This qualitative study seeks to expand on existing research by exploring obese individuals perceptions of public health messages about risk, how they apply these messages to themselves and how their personal and social contexts and experiences may influence these perceptions. The study uses in depth interviews with a community sample of 142 obese individuals. A constant comparative method was employed to analyse the data.
Original languageEnglish
Pages (from-to)1 - 9
Number of pages9
JournalBMC Public Health
Volume10
Issue numberArt. No. 309
DOIs
Publication statusPublished - 2010

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