Hurting customer relationships and exposure to legal sanctions: A case analysis of SMEs and large firms and the panacea

Elsa Bawani Satkunasingam

Hurting customer relationships and exposure to legal sanctions: A case analysis of SMEs and large firms and the panacea

Elsa Bawani Satkunasingam

Malaysia School of Business

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

Original language	English
Title of host publication	Proceedings of the SME-Entrepreneurship Global Conference 2008 - Creating Sustainable Entrepreneurship Eco-system and High Performance SMEs
Editors	Donna Buttigieg, Nelson Oly Ndubisi
Place of Publication	Australia
Publisher	Monash University Publishing
Pages	1 - 24
Number of pages	24
ISBN (Print)	9780732640064
Publication status	Published - 2008
Event	SME-Entrepreneurship Global Conference - Melbourne Vic Australia, Australia Duration: 1 Jan 2008 → …

Conference

Conference	SME-Entrepreneurship Global Conference
City	Australia
Period	1/01/08 → …

Cite this

Satkunasingam, E. B. (2008). Hurting customer relationships and exposure to legal sanctions: A case analysis of SMEs and large firms and the panacea. In D. Buttigieg, & N. O. Ndubisi (Eds.), Proceedings of the SME-Entrepreneurship Global Conference 2008 - Creating Sustainable Entrepreneurship Eco-system and High Performance SMEs (pp. 1 - 24). Monash University Publishing.

Satkunasingam, Elsa Bawani. / Hurting customer relationships and exposure to legal sanctions: A case analysis of SMEs and large firms and the panacea. Proceedings of the SME-Entrepreneurship Global Conference 2008 - Creating Sustainable Entrepreneurship Eco-system and High Performance SMEs. editor / Donna Buttigieg ; Nelson Oly Ndubisi. Australia : Monash University Publishing, 2008. pp. 1 - 24

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Satkunasingam, EB 2008, Hurting customer relationships and exposure to legal sanctions: A case analysis of SMEs and large firms and the panacea. in D Buttigieg & NO Ndubisi (eds), Proceedings of the SME-Entrepreneurship Global Conference 2008 - Creating Sustainable Entrepreneurship Eco-system and High Performance SMEs. Monash University Publishing, Australia, pp. 1 - 24, SME-Entrepreneurship Global Conference, Australia, 1/01/08.

Hurting customer relationships and exposure to legal sanctions: A case analysis of SMEs and large firms and the panacea. / Satkunasingam, Elsa Bawani.
Proceedings of the SME-Entrepreneurship Global Conference 2008 - Creating Sustainable Entrepreneurship Eco-system and High Performance SMEs. ed. / Donna Buttigieg; Nelson Oly Ndubisi. Australia: Monash University Publishing, 2008. p. 1 - 24.

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

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Satkunasingam EB. Hurting customer relationships and exposure to legal sanctions: A case analysis of SMEs and large firms and the panacea. In Buttigieg D, Ndubisi NO, editors, Proceedings of the SME-Entrepreneurship Global Conference 2008 - Creating Sustainable Entrepreneurship Eco-system and High Performance SMEs. Australia: Monash University Publishing. 2008. p. 1 - 24