How the layout of a unit price label affects eye-movements and product choice: an eye-tracking investigation

Svetlana Bogomolova, Harmen Oppewal, Justin Cohen, Jun Yao

Department of Marketing

Research output: Contribution to journal › Article › Research › peer-review

36 Citations (Scopus)

1 results
- Title(descending)

Business Behavioural Laboratory (MBBL)
Miller, K. (Manager) & Pham, H. (Manager)
Facility/equipment: Facility