Original language | English |
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Title of host publication | Proceedings of the 28th Annual Macromarketing Conference - Marketing to Diverse Cultures |
Editors | William H Redmond |
Place of Publication | United States |
Publisher | Bowling Green State University |
Pages | 173 - 184 |
Number of pages | 12 |
Publication status | Published - 2003 |
Event | Annual Macromarketing Conference 2003 - , United States of America Duration: 11 Aug 2003 → 14 Aug 2003 Conference number: 28th |
Conference
Conference | Annual Macromarketing Conference 2003 |
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Country/Territory | United States of America |
Period | 11/08/03 → 14/08/03 |