How internal marketing creates value for an organisation, its customers and its employees: A relationship mediated and knowledge generating perspective

David F Ballantyne

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the 7th International Research Seminar in Service Management
EditorsSylvie Llosa, Valerie Mathieu, Chiara Orsingher
Place of PublicationUniversity of Marseille France
PublisherIAE Institut d'administration des entreprises
Pages64 - 79
Number of pages16
Publication statusPublished - 2002
EventInternational Research Seminar in Service Management 2002 - La Londe les Maures, France
Duration: 29 May 200231 May 2002


ConferenceInternational Research Seminar in Service Management 2002
CityLa Londe les Maures
Internet address

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