How internal marketing creates value for an organisation, its customers and its employees: A relationship mediated and knowledge generating perspective

David F Ballantyne

How internal marketing creates value for an organisation, its customers and its employees: A relationship mediated and knowledge generating perspective

David F Ballantyne

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

Original language	English
Title of host publication	Proceedings of the 7th International Research Seminar in Service Management
Editors	Sylvie Llosa, Valerie Mathieu, Chiara Orsingher
Place of Publication	University of Marseille France
Publisher	IAE Institut d'administration des entreprises
Pages	64 - 79
Number of pages	16
Publication status	Published - 2002
Event	International Research Seminar in Service Management 2002 - La Londe les Maures, France Duration: 29 May 2002 → 31 May 2002 http://www.iae.univ-aix.fr/cerog/manifestations/lalonde2002/anglais/lalonde2002.htm

Conference

Conference	International Research Seminar in Service Management 2002
Country/Territory	France
City	La Londe les Maures
Period	29/05/02 → 31/05/02
Internet address	http://www.iae.univ-aix.fr/cerog/manifestations/lalonde2002/anglais/lalonde2002.htm

Cite this

Ballantyne, David F. / How internal marketing creates value for an organisation, its customers and its employees: A relationship mediated and knowledge generating perspective. Proceedings of the 7th International Research Seminar in Service Management. editor / Sylvie Llosa ; Valerie Mathieu ; Chiara Orsingher. University of Marseille France : IAE Institut d'administration des entreprises, 2002. pp. 64 - 79

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year = "2002",

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booktitle = "Proceedings of the 7th International Research Seminar in Service Management",

publisher = "IAE Institut d'administration des entreprises",

note = "International Research Seminar in Service Management 2002 ; Conference date: 29-05-2002 Through 31-05-2002",

url = "http://www.iae.univ-aix.fr/cerog/manifestations/lalonde2002/anglais/lalonde2002.htm",

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Ballantyne, DF 2002, How internal marketing creates value for an organisation, its customers and its employees: A relationship mediated and knowledge generating perspective. in S Llosa, V Mathieu & C Orsingher (eds), Proceedings of the 7th International Research Seminar in Service Management. IAE Institut d'administration des entreprises, University of Marseille France, pp. 64 - 79, International Research Seminar in Service Management 2002, La Londe les Maures, France, 29/05/02.

How internal marketing creates value for an organisation, its customers and its employees: A relationship mediated and knowledge generating perspective. / Ballantyne, David F.

Proceedings of the 7th International Research Seminar in Service Management. ed. / Sylvie Llosa; Valerie Mathieu; Chiara Orsingher. University of Marseille France : IAE Institut d'administration des entreprises, 2002. p. 64 - 79.

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

TY - GEN

T1 - How internal marketing creates value for an organisation, its customers and its employees: A relationship mediated and knowledge generating perspective

AU - Ballantyne, David F

PY - 2002

Y1 - 2002

UR - http://www.iae.univ-aix.fr/cerog/manifestations/lalonde2002/anglais/lalonde2002.htm

M3 - Conference Paper

SP - 64

EP - 79

BT - Proceedings of the 7th International Research Seminar in Service Management

A2 - Llosa, Sylvie

A2 - Mathieu, Valerie

A2 - Orsingher, Chiara

PB - IAE Institut d'administration des entreprises

CY - University of Marseille France

T2 - International Research Seminar in Service Management 2002

Y2 - 29 May 2002 through 31 May 2002

ER -

Ballantyne DF. How internal marketing creates value for an organisation, its customers and its employees: A relationship mediated and knowledge generating perspective. In Llosa S, Mathieu V, Orsingher C, editors, Proceedings of the 7th International Research Seminar in Service Management. University of Marseille France: IAE Institut d'administration des entreprises. 2002. p. 64 - 79

How internal marketing creates value for an organisation, its customers and its employees: A relationship mediated and knowledge generating perspective

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