How important is vehicle safety for older consumers in the vehicle purchase process?

Research output: Contribution to journalArticleResearchpeer-review

Abstract

This study aimed to investigate the importance of vehicle safety to older consumers in the vehicle purchase process. Methods: Older (n = 102), middle-aged (n = 791), and younger (n = 109) participants throughout the eastern Australian states of Victoria, New South Wales, and Queensland who had recently purchased a new or used vehicle completed an online questionnaire about their vehicle purchase process. Results: When asked to list the 3 most important considerations in the vehicle purchase process (in an open-ended format), older consumers were mostly likely to list price as their most important consideration (43 ). Similarly, when presented with a list of vehicle factors (such as price, design, Australasian New Car Assessment Program [ANCAP] rating), older consumers were most likely to identify price as the most important vehicle factor (36 ). When presented with a list of vehicle features (such as automatic transmission, braking, air bags), older consumers in the current study were most likely to identify an antilock braking system (41 ) as the most important vehicle feature, and 50 percent of older consumers identified a safety-related vehicle feature as the highest priority vehicle feature (50 ). When asked to list up to 3 factors that make a vehicle safe, older consumers in the current study were most likely to list braking systems (35 ), air bags (22 ), and the driver s behavior or skill (11 ).
Original languageEnglish
Pages (from-to)592 - 601
Number of pages10
JournalTraffic Injury Prevention
Volume14
Issue number6
DOIs
Publication statusPublished - 2013

Cite this

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title = "How important is vehicle safety for older consumers in the vehicle purchase process?",
abstract = "This study aimed to investigate the importance of vehicle safety to older consumers in the vehicle purchase process. Methods: Older (n = 102), middle-aged (n = 791), and younger (n = 109) participants throughout the eastern Australian states of Victoria, New South Wales, and Queensland who had recently purchased a new or used vehicle completed an online questionnaire about their vehicle purchase process. Results: When asked to list the 3 most important considerations in the vehicle purchase process (in an open-ended format), older consumers were mostly likely to list price as their most important consideration (43 ). Similarly, when presented with a list of vehicle factors (such as price, design, Australasian New Car Assessment Program [ANCAP] rating), older consumers were most likely to identify price as the most important vehicle factor (36 ). When presented with a list of vehicle features (such as automatic transmission, braking, air bags), older consumers in the current study were most likely to identify an antilock braking system (41 ) as the most important vehicle feature, and 50 percent of older consumers identified a safety-related vehicle feature as the highest priority vehicle feature (50 ). When asked to list up to 3 factors that make a vehicle safe, older consumers in the current study were most likely to list braking systems (35 ), air bags (22 ), and the driver s behavior or skill (11 ).",
author = "Koppel, {Sjaanie Narelle} and Clark, {Belinda Elizabeth} and Effie Hoareau and Charlton, {Judith Lynne} and Newstead, {Stuart Vaughan}",
year = "2013",
doi = "10.1080/15389588.2012.740642",
language = "English",
volume = "14",
pages = "592 -- 601",
journal = "Traffic Injury Prevention",
issn = "1538-9588",
publisher = "Taylor & Francis",
number = "6",

}

How important is vehicle safety for older consumers in the vehicle purchase process? / Koppel, Sjaanie Narelle; Clark, Belinda Elizabeth; Hoareau, Effie; Charlton, Judith Lynne; Newstead, Stuart Vaughan.

In: Traffic Injury Prevention, Vol. 14, No. 6, 2013, p. 592 - 601.

Research output: Contribution to journalArticleResearchpeer-review

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