How important is vehicle safety for older consumers in the vehicle purchase process?

Sjaanie Narelle Koppel, Belinda Elizabeth Clark, Effie Hoareau, Judith Lynne Charlton, Stuart Vaughan Newstead

Research output: Contribution to journalArticleResearchpeer-review

8 Citations (Scopus)

Abstract

This study aimed to investigate the importance of vehicle safety to older consumers in the vehicle purchase process. Methods: Older (n = 102), middle-aged (n = 791), and younger (n = 109) participants throughout the eastern Australian states of Victoria, New South Wales, and Queensland who had recently purchased a new or used vehicle completed an online questionnaire about their vehicle purchase process. Results: When asked to list the 3 most important considerations in the vehicle purchase process (in an open-ended format), older consumers were mostly likely to list price as their most important consideration (43 ). Similarly, when presented with a list of vehicle factors (such as price, design, Australasian New Car Assessment Program [ANCAP] rating), older consumers were most likely to identify price as the most important vehicle factor (36 ). When presented with a list of vehicle features (such as automatic transmission, braking, air bags), older consumers in the current study were most likely to identify an antilock braking system (41 ) as the most important vehicle feature, and 50 percent of older consumers identified a safety-related vehicle feature as the highest priority vehicle feature (50 ). When asked to list up to 3 factors that make a vehicle safe, older consumers in the current study were most likely to list braking systems (35 ), air bags (22 ), and the driver s behavior or skill (11 ).
Original languageEnglish
Pages (from-to)592 - 601
Number of pages10
JournalTraffic Injury Prevention
Volume14
Issue number6
DOIs
Publication statusPublished - 2013

Cite this