How Critical is Internal Customer Orientation to Market Orientation?

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

Original language	English
Title of host publication	1998 Marketing Exchange Colloquium
Place of Publication	Vienna Austria
Publisher	American Marketing Association (AMA)
Pages	1 - 15
Number of pages	15
Publication status	Published - 1998
Event	1998 AMA Marketing Exchange Colloq. - Vienna Austria, Vienna Austria Duration: 1 Jan 1998 → …

Conference	1998 AMA Marketing Exchange Colloq.
City	Vienna Austria
Period	1/01/98 → …

Cite this

@inproceedings{9df7fa02c2cc4aff8f870dfe54ef665d,

title = "How Critical is Internal Customer Orientation to Market Orientation?",

author = "Mavondo, \{Felix T\} and Jodie Conduit",

year = "1998",

language = "English",

pages = "1 -- 15",

booktitle = "1998 Marketing Exchange Colloquium",

publisher = "American Marketing Association (AMA)",

note = "1998 AMA Marketing Exchange Colloq. ; Conference date: 01-01-1998",

}