How Critical is Internal Customer Orientation to Market Orientation?

Felix T Mavondo, Jodie Conduit

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publication1998 Marketing Exchange Colloquium
Place of PublicationVienna Austria
PublisherAmerican Marketing Association (AMA)
Pages1 - 15
Number of pages15
Publication statusPublished - 1998
Event1998 AMA Marketing Exchange Colloq. - Vienna Austria, Vienna Austria
Duration: 1 Jan 1998 → …


Conference1998 AMA Marketing Exchange Colloq.
CityVienna Austria
Period1/01/98 → …

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