How consumers value mobile coupon services: A conceptual model and research propositions

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationAustralian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference
EditorsDewi Tojib
Place of PublicationMelbourne Vic Australia
PublisherANZMAC
Pages1 - 9
Number of pages9
ISBN (Print)1863081585
Publication statusPublished - 2009
EventAustralian and New Zealand Marketing Academy Conference (ANZMAC 2009): Sustainable Management and Marketing - Melbourne Australia, Melbourne Vic, Australia
Duration: 30 Nov 20092 Dec 2009
http://www.anzmac2009.org

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference (ANZMAC 2009)
Abbreviated titleANZMAC 2009
CountryAustralia
CityMelbourne Vic
Period30/11/092/12/09
OtherCombined ANZAM/ANZMAC
Internet address

Cite this

Khajehzadeh, S., Oppewal, H., & Tojib, D. R. (2009). How consumers value mobile coupon services: A conceptual model and research propositions. In D. Tojib (Ed.), Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference (pp. 1 - 9). Melbourne Vic Australia: ANZMAC.
Khajehzadeh, Saman ; Oppewal, Harmen ; Tojib, Dewi Rooslani. / How consumers value mobile coupon services: A conceptual model and research propositions. Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. editor / Dewi Tojib. Melbourne Vic Australia : ANZMAC, 2009. pp. 1 - 9
@inproceedings{36c4c9987f72452ab5528abb9ecf5230,
title = "How consumers value mobile coupon services: A conceptual model and research propositions",
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year = "2009",
language = "English",
isbn = "1863081585",
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booktitle = "Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference",
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Khajehzadeh, S, Oppewal, H & Tojib, DR 2009, How consumers value mobile coupon services: A conceptual model and research propositions. in D Tojib (ed.), Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. ANZMAC, Melbourne Vic Australia, pp. 1 - 9, Australian and New Zealand Marketing Academy Conference (ANZMAC 2009), Melbourne Vic, Australia, 30/11/09.

How consumers value mobile coupon services: A conceptual model and research propositions. / Khajehzadeh, Saman; Oppewal, Harmen; Tojib, Dewi Rooslani.

Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. ed. / Dewi Tojib. Melbourne Vic Australia : ANZMAC, 2009. p. 1 - 9.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

TY - GEN

T1 - How consumers value mobile coupon services: A conceptual model and research propositions

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AU - Oppewal, Harmen

AU - Tojib, Dewi Rooslani

PY - 2009

Y1 - 2009

UR - http://www.duplication.net.au/ANZMAC09/Menu.html

M3 - Conference Paper

SN - 1863081585

SP - 1

EP - 9

BT - Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference

A2 - Tojib, Dewi

PB - ANZMAC

CY - Melbourne Vic Australia

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Khajehzadeh S, Oppewal H, Tojib DR. How consumers value mobile coupon services: A conceptual model and research propositions. In Tojib D, editor, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Melbourne Vic Australia: ANZMAC. 2009. p. 1 - 9