How can firms repair their reputations when they discover information technology control material weaknesses?

We examine the effects of information technology material weaknesses on a firm's reputation by examining how management's actions before and after disclosure influence investors’ trust in management and perceptions of investment risk. Specifically, we look at the influence of: 1) management taking responsibility for an information technology material weakness, and 2) replacing the CFO with someone with technology expertise. We find that management taking responsibility for a material weakness does not lead to increased trust in management before or after remediation. However, investors perceive more favorable market reactions to remediation when management had previously taken responsibility for the control weakness. Further, we find that replacing the CFO with someone who has technology expertise results in increases in investor trust and improvements in perceptions of investment risk after control weakness remediation. This suggests the importance of sending clear signals to investors that the company is hiring managers with appropriate technology expertise.