How advertising works: alternative situational and attitudinal explanations

Peter Watson Reed, Michael Thomas Ewing

Research output: Contribution to journalArticleResearchpeer-review

8 Citations (Scopus)
Original languageEnglish
Pages (from-to)91 - 112
Number of pages22
JournalMarketing Theory
Volume4
Issue number1/2
DOIs
Publication statusPublished - 2004

Cite this