How advertising works: alternative situational and attitudinal explanations

Peter Watson Reed, Michael Thomas Ewing

Research output: Contribution to journal › Article › Research › peer-review

12 Citations (Scopus)

Access to Document

@article{1ed0b23c9849487ca9f29a04ca20e3ed,

title = "How advertising works: alternative situational and attitudinal explanations",

author = "Reed, {Peter Watson} and Ewing, {Michael Thomas}",

year = "2004",

doi = "10.1177/1470593104044088",

language = "English",

volume = "4",

pages = "91 -- 112",

journal = "Marketing Theory",

issn = "1470-5931",

publisher = "SAGE Publications Ltd",

number = "1/2",

}