Hospitality consumers' information search behavior: reinforcement and displacement of traditional media

Haywantee Ramkissoon

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Otherpeer-review

Abstract

Researchers and hospitality providers show a growing interest in understanding how consumers look for various products and services provided by the hospitality industry. With consumers using different media technologies, hospitality providers are now accelerating the flow of information across different channels of communication. This chapter seeks to explore significant gaps in research on the role of online media referred to as the “new media” on hospitality consumers’ information search behavior. This chapter contributes to the theoretical advancement of knowledge by examining the significance of current trends in hospitality consumers’ information search behavior through the lens of convergence culture.
Original languageEnglish
Title of host publicationThe Routledge Handbook of Hospitality Marketing
EditorsDogan Gursoy
Place of PublicationAbingdon UK
PublisherRoutledge
Chapter23
Pages284-293
Number of pages10
Edition1st
ISBN (Electronic)9781315445526
ISBN (Print) 9781138214668
DOIs
Publication statusPublished - 2018

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