Hospitality consumers' decision making

Haywantee Ramkissoon

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review


With growing insights and the call for more sustainable practices to contribute to the protection of the environment, consumers of tourism and hospitality are becoming more ecologically conscious, demanding more sustainable products. This chapter provides a review of the behavioral models most relevant to choice of hospitality products and services. It contributes to the existing repertoire of knowledge through an exploration of information processing, personal efficacy, innovation and image as important factors influencing hospitality consumers’ decision-making, and presents a range of theoretical and practical implications. It is expected to assist hospitality providers to understand consumers’ decision-making when choosing sustainable hospitality products and services. This will allow practitioners to make informed decisions regarding the provision of sustainable and innovative hospitality products and services sought by the target audience.
Original languageEnglish
Title of host publicationThe Routledge Handbook of Hospitality Marketing
EditorsDogan Gursoy
Place of PublicationAbingdon UK
Number of pages13
ISBN (Electronic)9781315445526
ISBN (Print)9781138214668
Publication statusPublished - 2018

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