High-stakes television: fan engagement, market literacy and the battle for sports content

Research output: Contribution to journal › Article › Research › peer-review

Original language	English
Pages (from-to)	26 - 37
Number of pages	12
Journal	Media International Australia
Volume	141
Publication status	Published - 2011

Cite this

@article{4c213ec775174414a2a6bd093980ca21,

title = "High-stakes television: fan engagement, market literacy and the battle for sports content",

author = "Michael Scibilia and Brett Hutchins",

year = "2011",

language = "English",

volume = "141",

pages = "26 -- 37",

journal = "Media International Australia",

issn = "1329-878X",

publisher = "SAGE Publications Ltd",

}