Heroes, retros and metros: Narratives of conflicting masculinities within contemporary Australian media

The author offers a qualitative content analysis approach in examining the Australian editions of international lifestyle magazines that are for men, about men and targeted at men, including For Him Magazine (FHM), Zoo Weekly (ZW) and Men s Health Magazine (MHM), alongside the locally produced Ralph Magazine (RM). She discusses the contemporary ideas reflected by the magazines and argues that there is a lack of focus on contemporary narratives of masculinity evident in the publications.