@article{5051a8dfa8a74876ba3d98b7353b3a87,
title = "Hecklevision, barrage cinema and bullet screens:: An intercultural analysis",
abstract = "Drawing on interviews with Hecklevision programmers and the founder of software company MuVChat, this article outlines three related {\textquoteleft}live commenting{\textquoteright} phenomena that cross diverse cultural contexts: Hecklevision in the US; {\textquoteleft}barrage cinema{\textquoteright} in China and online video {\textquoteleft}bullet screens{\textquoteright} (danmu/danmaku) in China and Japan. By comparing and contrasting these text-on-screen modalities of engagement, I draw attention to underlying connections around {\textquoteleft}bad{\textquoteright} behaviour and digital disruption while also noting some of the cultural specificities and discursive frameworks at play. This intercultural analysis aims to uncover what is at stake in technology-led, interactive screen experiences when audiences take centre stage via written rather than spoken interjection. Such {\textquoteleft}live commenting{\textquoteright} points to the {\textquoteleft}textual intensity{\textquoteright} of the digital era and the culturally distinct yet interrelated ways in which diverse audiences respond.",
keywords = "Alamo Drafhouse, Bad-Film, Bullet Subtitles, Danmaku/Danmu, Texting, Interactive Cinema, Live-Commenting, MuVChat, Participatory Screenings, Tucao",
author = "Tessa Dwyer",
year = "2017",
month = nov,
day = "30",
language = "English",
volume = "14",
pages = "571--589",
journal = "Participations: Journal of Audience & Reception Studies",
issn = "1749-8716",
publisher = "University of Wales, Department of Theatre, Film and Television Studies",
number = "2",
}