Healthcare marketing: an imperative field of research in the 21st century

Weng Lim, Mazhar M Islam (Editor), Ding Hooi Ting

Research output: Contribution to conference › Other

Original language	English
Pages	2 - 24
Number of pages	23
Publication status	Published - 2010
Event	Global Academy of Business and Economic Research (GABER) Conference - New York NY, United States of America Duration: 17 Oct 2010 → 19 Oct 2010

Conference	Global Academy of Business and Economic Research (GABER) Conference
Country/Territory	United States of America
City	New York NY
Period	17/10/10 → 19/10/10

Cite this

@conference{37183eee810e4ac3bb3b2eb0ac0046af,

title = "Healthcare marketing: an imperative field of research in the 21st century",

author = "Weng Lim and Islam, \{Mazhar M\} and Ting, \{Ding Hooi\}",

year = "2010",

language = "English",

pages = "2 -- 24",

note = "Global Academy of Business and Economic Research (GABER) Conference ; Conference date: 17-10-2010 Through 19-10-2010",

}