Healthcare marketing: an imperative field of research in the 21st century

Weng Lim, Mazhar M Islam (Editor), Ding Hooi Ting

    Research output: Contribution to conferenceOther

    Original languageEnglish
    Pages2 - 24
    Number of pages23
    Publication statusPublished - 2010
    EventGlobal Academy of Business and Economic Research (GABER) Conference - New York NY, United States of America
    Duration: 17 Oct 201019 Oct 2010

    Conference

    ConferenceGlobal Academy of Business and Economic Research (GABER) Conference
    CountryUnited States of America
    CityNew York NY
    Period17/10/1019/10/10

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