Have you seen the news today? The effect of death-related media contexts on brand preferences

Jia Elke Liu, Dirk Smeesters

Research output: Contribution to journalArticleResearchpeer-review

25 Citations (Scopus)
Original languageEnglish
Pages (from-to)251 - 262
Number of pages12
JournalJournal of Marketing Research
Volume47
Issue number2
DOIs
Publication statusPublished - 2010

Cite this