Have you seen the news today? The effect of death-related media contexts on brand preferences

Jia Elke Liu, Dirk Smeesters

Research output: Contribution to journal › Article › Research › peer-review

35 Citations (Scopus)

Original language	English
Pages (from-to)	251 - 262
Number of pages	12
Journal	Journal of Marketing Research
Volume	47
Issue number	2
DOIs	https://doi.org/10.1509/jmkr.47.2.251
Publication status	Published - 2010

Access to Document

@article{b039d4b1bc624c97b30c816d26205c66,

title = "Have you seen the news today? The effect of death-related media contexts on brand preferences",

author = "Liu, {Jia Elke} and Dirk Smeesters",

year = "2010",

doi = "10.1509/jmkr.47.2.251",

language = "English",

volume = "47",

pages = "251 -- 262",

journal = "Journal of Marketing Research",

issn = "0022-2437",

publisher = "American Marketing Association (AMA)",

number = "2",

}