"Guided tour": A method for deepening the relational quality in narrative research

Michele C. Everett, Margaret S. Barrett

Research output: Contribution to journalArticleResearchpeer-review

15 Citations (Scopus)


Purpose: The purpose of this paper is two-fold: first, to provide a description and theoretical rationale for a methodological innovation used to explore relationships visitors form with a single museum over time; and second, to examine and critique the research outcomes in light of this approach. Design/methodology/approach: To probe individual relationships with a museum, in this narrative inquiry, a unique method of data generation was developed - a "guided tour" of the museum. The guided tour, led by participants, provided a context and purpose for rich conversations between researcher and participant and deepened the relational quality of the research. Findings: The quality of the researcher-participant relationship played a critical role in shaping understandings, gained through the research process, about the phenomenon under investigation and self. Research limitations/implications: Findings from the study document that novel insights emerge when opportunities to strengthen the researcher-participant relationship are built into the research design. Originality/value: This paper illustrates the value of employing strategies that deepen the relational quality in narrative research.

Original languageEnglish
Pages (from-to)32-46
Number of pages15
JournalQualitative Research Journal
Issue number1
Publication statusPublished - Apr 2012
Externally publishedYes


  • Customer behaviour
  • Museums
  • Narrative research
  • Narratives
  • Qualitative methods
  • Qualitative research
  • Relational quality

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