Great expectations: The power of store atmosphere and merchandise effects on customers' perceptions of a retail salesperson

Natalie Renae Mitchell, Harmen Oppewal, Michael Bryan Beverland

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationAustralian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference
EditorsDewi Tojib
Place of PublicationMelbourne Vic Australia
PublisherANZMAC
Pages1 - 8
Number of pages8
ISBN (Print)1863081585
Publication statusPublished - 2009
EventAustralian and New Zealand Marketing Academy Conference (ANZMAC 2009): Sustainable Management and Marketing - Melbourne Australia, Melbourne Vic, Australia
Duration: 30 Nov 20092 Dec 2009
http://www.anzmac2009.org

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference (ANZMAC 2009)
Abbreviated titleANZMAC 2009
CountryAustralia
CityMelbourne Vic
Period30/11/092/12/09
OtherCombined ANZAM/ANZMAC
Internet address

Cite this

Mitchell, N. R., Oppewal, H., & Beverland, M. B. (2009). Great expectations: The power of store atmosphere and merchandise effects on customers' perceptions of a retail salesperson. In D. Tojib (Ed.), Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference (pp. 1 - 8). Melbourne Vic Australia: ANZMAC.
Mitchell, Natalie Renae ; Oppewal, Harmen ; Beverland, Michael Bryan. / Great expectations: The power of store atmosphere and merchandise effects on customers' perceptions of a retail salesperson. Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. editor / Dewi Tojib. Melbourne Vic Australia : ANZMAC, 2009. pp. 1 - 8
@inproceedings{1eae1b66f06642b59d988e82788639f3,
title = "Great expectations: The power of store atmosphere and merchandise effects on customers' perceptions of a retail salesperson",
author = "Mitchell, {Natalie Renae} and Harmen Oppewal and Beverland, {Michael Bryan}",
year = "2009",
language = "English",
isbn = "1863081585",
pages = "1 -- 8",
editor = "Dewi Tojib",
booktitle = "Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference",
publisher = "ANZMAC",

}

Mitchell, NR, Oppewal, H & Beverland, MB 2009, Great expectations: The power of store atmosphere and merchandise effects on customers' perceptions of a retail salesperson. in D Tojib (ed.), Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. ANZMAC, Melbourne Vic Australia, pp. 1 - 8, Australian and New Zealand Marketing Academy Conference (ANZMAC 2009), Melbourne Vic, Australia, 30/11/09.

Great expectations: The power of store atmosphere and merchandise effects on customers' perceptions of a retail salesperson. / Mitchell, Natalie Renae; Oppewal, Harmen; Beverland, Michael Bryan.

Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. ed. / Dewi Tojib. Melbourne Vic Australia : ANZMAC, 2009. p. 1 - 8.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

TY - GEN

T1 - Great expectations: The power of store atmosphere and merchandise effects on customers' perceptions of a retail salesperson

AU - Mitchell, Natalie Renae

AU - Oppewal, Harmen

AU - Beverland, Michael Bryan

PY - 2009

Y1 - 2009

UR - http://www.duplication.net.au/ANZMAC09/Menu.html

M3 - Conference Paper

SN - 1863081585

SP - 1

EP - 8

BT - Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference

A2 - Tojib, Dewi

PB - ANZMAC

CY - Melbourne Vic Australia

ER -

Mitchell NR, Oppewal H, Beverland MB. Great expectations: The power of store atmosphere and merchandise effects on customers' perceptions of a retail salesperson. In Tojib D, editor, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Melbourne Vic Australia: ANZMAC. 2009. p. 1 - 8