Great expectations: The power of store atmosphere and merchandise effects on customers' perceptions of a retail salesperson

Natalie Renae Mitchell; Harmen Oppewal; Michael Bryan Beverland

Great expectations: The power of store atmosphere and merchandise effects on customers' perceptions of a retail salesperson

Natalie Renae Mitchell, Harmen Oppewal, Michael Bryan Beverland

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

Original language	English
Title of host publication	Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference
Editors	Dewi Tojib
Place of Publication	Melbourne Vic Australia
Publisher	Australia & New Zealand Marketing Academy (ANZMAC)
Pages	1 - 8
Number of pages	8
ISBN (Print)	1863081585
Publication status	Published - 2009
Event	Australian and New Zealand Marketing Academy Conference 2009 - Melbourne, Australia Duration: 30 Nov 2009 → 2 Dec 2009 Conference number: 14th http://www.anzmac2009.org

Conference

Conference	Australian and New Zealand Marketing Academy Conference 2009
Abbreviated title	ANZMAC 2009
Country/Territory	Australia
City	Melbourne
Period	30/11/09 → 2/12/09
Internet address	http://www.anzmac2009.org

Cite this

Mitchell, N. R., Oppewal, H., & Beverland, M. B. (2009). Great expectations: The power of store atmosphere and merchandise effects on customers' perceptions of a retail salesperson. In D. Tojib (Ed.), Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference (pp. 1 - 8). Australia & New Zealand Marketing Academy (ANZMAC).

Mitchell, Natalie Renae ; Oppewal, Harmen ; Beverland, Michael Bryan. / Great expectations: The power of store atmosphere and merchandise effects on customers' perceptions of a retail salesperson. Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. editor / Dewi Tojib. Melbourne Vic Australia : Australia & New Zealand Marketing Academy (ANZMAC), 2009. pp. 1 - 8

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title = "Great expectations: The power of store atmosphere and merchandise effects on customers' perceptions of a retail salesperson",

author = "Mitchell, {Natalie Renae} and Harmen Oppewal and Beverland, {Michael Bryan}",

year = "2009",

language = "English",

isbn = "1863081585",

pages = "1 -- 8",

editor = "Dewi Tojib",

booktitle = "Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference",

publisher = "Australia & New Zealand Marketing Academy (ANZMAC)",

note = "Australian and New Zealand Marketing Academy Conference 2009, ANZMAC 2009 ; Conference date: 30-11-2009 Through 02-12-2009",

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Mitchell, NR, Oppewal, H & Beverland, MB 2009, Great expectations: The power of store atmosphere and merchandise effects on customers' perceptions of a retail salesperson. in D Tojib (ed.), Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Australia & New Zealand Marketing Academy (ANZMAC), Melbourne Vic Australia, pp. 1 - 8, Australian and New Zealand Marketing Academy Conference 2009, Melbourne, Victoria, Australia, 30/11/09.

Great expectations: The power of store atmosphere and merchandise effects on customers' perceptions of a retail salesperson. / Mitchell, Natalie Renae; Oppewal, Harmen; Beverland, Michael Bryan.
Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. ed. / Dewi Tojib. Melbourne Vic Australia: Australia & New Zealand Marketing Academy (ANZMAC), 2009. p. 1 - 8.

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

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T1 - Great expectations: The power of store atmosphere and merchandise effects on customers' perceptions of a retail salesperson

AU - Mitchell, Natalie Renae

AU - Oppewal, Harmen

AU - Beverland, Michael Bryan

N1 - Conference code: 14th

PY - 2009

Y1 - 2009

UR - http://www.duplication.net.au/ANZMAC09/Menu.html

M3 - Conference Paper

SN - 1863081585

SP - 1

EP - 8

BT - Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference

A2 - Tojib, Dewi

PB - Australia & New Zealand Marketing Academy (ANZMAC)

CY - Melbourne Vic Australia

T2 - Australian and New Zealand Marketing Academy Conference 2009

Y2 - 30 November 2009 through 2 December 2009

ER -

Mitchell NR, Oppewal H, Beverland MB. Great expectations: The power of store atmosphere and merchandise effects on customers' perceptions of a retail salesperson. In Tojib D, editor, Australian and New Zealand Marketing Academy (ANZMAC) 2009 Sustainable Management and Marketing Conference. Melbourne Vic Australia: Australia & New Zealand Marketing Academy (ANZMAC). 2009. p. 1 - 8

Great expectations: The power of store atmosphere and merchandise effects on customers' perceptions of a retail salesperson

Conference

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