Global branding and strategic CSR: An overview of three types of complexity

Michael Jay Polonsky, Colin Peter Jevons

Research output: Contribution to journalArticleResearchpeer-review

98 Citations (Scopus)
Original languageEnglish
Pages (from-to)327 - 347
Number of pages21
JournalInternational Marketing Review
Volume26
Issue number3
DOIs
Publication statusPublished - 2009

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