Give me the money or maybe the deal: Does sales promotion proneness influence consumers' willingness to switch from price to non-price promotions?

Mike Reid, Colin L Campbell (Editor), Peter Thompson, Felix Tinoziva Mavondo, Karen Brunso

Research output: Contribution to conferenceOther

Original languageEnglish
Pages39 - 43
Number of pages5
Publication statusPublished - 2009
EventAMS World Marketing Congress 2009 - Oslo, Norway
Duration: 22 Jul 200925 Jul 2009

Conference

ConferenceAMS World Marketing Congress 2009
CountryNorway
CityOslo
Period22/07/0925/07/09

Cite this

Reid, M., Campbell, C. L. (Ed.), Thompson, P., Mavondo, F. T., & Brunso, K. (2009). Give me the money or maybe the deal: Does sales promotion proneness influence consumers' willingness to switch from price to non-price promotions?. 39 - 43. AMS World Marketing Congress 2009, Oslo, Norway.
Reid, Mike ; Campbell, Colin L (Editor) ; Thompson, Peter ; Mavondo, Felix Tinoziva ; Brunso, Karen. / Give me the money or maybe the deal: Does sales promotion proneness influence consumers' willingness to switch from price to non-price promotions?. AMS World Marketing Congress 2009, Oslo, Norway.5 p.
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title = "Give me the money or maybe the deal: Does sales promotion proneness influence consumers' willingness to switch from price to non-price promotions?",
author = "Mike Reid and Campbell, {Colin L} and Peter Thompson and Mavondo, {Felix Tinoziva} and Karen Brunso",
year = "2009",
language = "English",
pages = "39 -- 43",
note = "AMS World Marketing Congress 2009 ; Conference date: 22-07-2009 Through 25-07-2009",

}

Reid, M, Campbell, CL (ed.), Thompson, P, Mavondo, FT & Brunso, K 2009, 'Give me the money or maybe the deal: Does sales promotion proneness influence consumers' willingness to switch from price to non-price promotions?' AMS World Marketing Congress 2009, Oslo, Norway, 22/07/09 - 25/07/09, pp. 39 - 43.

Give me the money or maybe the deal: Does sales promotion proneness influence consumers' willingness to switch from price to non-price promotions? / Reid, Mike; Campbell, Colin L (Editor); Thompson, Peter; Mavondo, Felix Tinoziva; Brunso, Karen.

2009. 39 - 43 AMS World Marketing Congress 2009, Oslo, Norway.

Research output: Contribution to conferenceOther

TY - CONF

T1 - Give me the money or maybe the deal: Does sales promotion proneness influence consumers' willingness to switch from price to non-price promotions?

AU - Reid, Mike

AU - Thompson, Peter

AU - Mavondo, Felix Tinoziva

AU - Brunso, Karen

A2 - Campbell, Colin L

PY - 2009

Y1 - 2009

M3 - Other

SP - 39

EP - 43

ER -

Reid M, Campbell CL, (ed.), Thompson P, Mavondo FT, Brunso K. Give me the money or maybe the deal: Does sales promotion proneness influence consumers' willingness to switch from price to non-price promotions?. 2009. AMS World Marketing Congress 2009, Oslo, Norway.