Give me the money or maybe the deal: Does sales promotion proneness influence consumers' willingness to switch from price to non-price promotions?

Mike Reid; Colin L Campbell; Peter Thompson; Felix Tinoziva Mavondo; Karen Brunso

Give me the money or maybe the deal: Does sales promotion proneness influence consumers' willingness to switch from price to non-price promotions?

Mike Reid, Colin L Campbell (Editor), Peter Thompson, Felix Tinoziva Mavondo, Karen Brunso

Department of Marketing

Research output: Contribution to conference › Other

Original language	English
Pages	39 - 43
Number of pages	5
Publication status	Published - 2009
Event	AMS World Marketing Congress 2009 - Oslo, Norway Duration: 22 Jul 2009 → 25 Jul 2009

Conference

Conference	AMS World Marketing Congress 2009
Country/Territory	Norway
City	Oslo
Period	22/07/09 → 25/07/09

Cite this

@conference{aff19e53f4bc49de99efd1261ec08e45,

title = "Give me the money or maybe the deal: Does sales promotion proneness influence consumers' willingness to switch from price to non-price promotions?",

author = "Mike Reid and Campbell, {Colin L} and Peter Thompson and Mavondo, {Felix Tinoziva} and Karen Brunso",

year = "2009",

language = "English",

pages = "39 -- 43",

note = "AMS World Marketing Congress 2009 ; Conference date: 22-07-2009 Through 25-07-2009",