Give me the money or maybe the deal: Does sales promotion proneness influence consumers' willingness to switch from price to non-price promotions?

Mike Reid, Colin L Campbell (Editor), Peter Thompson, Felix Tinoziva Mavondo, Karen Brunso

Research output: Contribution to conferenceOther

Original languageEnglish
Pages39 - 43
Number of pages5
Publication statusPublished - 2009
EventAMS World Marketing Congress 2009 - Oslo, Norway
Duration: 22 Jul 200925 Jul 2009

Conference

ConferenceAMS World Marketing Congress 2009
CountryNorway
CityOslo
Period22/07/0925/07/09

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