Getting data analytics on board: data analytics challenges in a sports facilities rental company

Arif Perdana; Junaitha Gaffoor; Hwee Hoon Lee

Getting data analytics on board: data analytics challenges in a sports facilities rental company

Arif Perdana, Junaitha Gaffoor, Hwee Hoon Lee

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

Abstract

This case illustrates the challenges in implementing data analytics in a small and medium enterprise (SME). An SME in Singapore, *The Cage runs a sports facilities rental business that has adopted basic data analytics (DA) and enjoyed the benefits DA offers. Since implementing enterprise resource planning (ERP) in 2016 for their business processes, it now has readily available financial and customer data. Using available data from its ERP system, The Cage now wants to incorporate more advanced data analytics into its decision-making process. While The Cage acknowledges the impact of data analytics on its business, it encounters practical challenges in the data lifecycle, namely, data discovery, data collection, analysis and modelling building, and data governance. The data analytics process chain at The Cage is currently at a basic level.
This case requires students to assume the role of Consultants to The Cage. The discussion questions at the end of the case are intended to help students display their understanding of the case so as to make recommendations to address DA issues and resolve the challenges.

Original language	English
Title of host publication	RMIT Accounting Educators Conference 2018
Editors	Meredith Therapos
Place of Publication	Melbourne Australia
Publisher	RMIT University
Number of pages	14
Publication status	Published - 2018
Externally published	Yes
Event	2019 RMIT Accounting Educators' Conference - RMIT University, Melbourne, Australia Duration: 18 Nov 2019 → … https://aec.leishman-associates.com.au/panel-speakers/

Conference

Conference	2019 RMIT Accounting Educators' Conference
Country/Territory	Australia
City	Melbourne
Period	18/11/19 → …
Internet address	https://aec.leishman-associates.com.au/panel-speakers/

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Cite this

@inproceedings{902b302aea1345e7ba7668133261d251,

title = "Getting data analytics on board: data analytics challenges in a sports facilities rental company",

abstract = "This case illustrates the challenges in implementing data analytics in a small and medium enterprise (SME). An SME in Singapore, *The Cage runs a sports facilities rental business that has adopted basic data analytics (DA) and enjoyed the benefits DA offers. Since implementing enterprise resource planning (ERP) in 2016 for their business processes, it now has readily available financial and customer data. Using available data from its ERP system, The Cage now wants to incorporate more advanced data analytics into its decision-making process. While The Cage acknowledges the impact of data analytics on its business, it encounters practical challenges in the data lifecycle, namely, data discovery, data collection, analysis and modelling building, and data governance. The data analytics process chain at The Cage is currently at a basic level.This case requires students to assume the role of Consultants to The Cage. The discussion questions at the end of the case are intended to help students display their understanding of the case so as to make recommendations to address DA issues and resolve the challenges.",

author = "Arif Perdana and Junaitha Gaffoor and Lee, {Hwee Hoon}",

year = "2018",

language = "English",

editor = "Meredith Therapos",

booktitle = "RMIT Accounting Educators Conference 2018",

publisher = "RMIT University",

note = "2019 RMIT Accounting Educators' Conference ; Conference date: 18-11-2019",

url = "https://aec.leishman-associates.com.au/panel-speakers/",

}

Getting data analytics on board: data analytics challenges in a sports facilities rental company. / Perdana, Arif; Gaffoor, Junaitha; Lee, Hwee Hoon.
RMIT Accounting Educators Conference 2018. ed. / Meredith Therapos. Melbourne Australia: RMIT University, 2018.

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

TY - GEN

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T2 - 2019 RMIT Accounting Educators' Conference

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AU - Lee, Hwee Hoon

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Y1 - 2018

N2 - This case illustrates the challenges in implementing data analytics in a small and medium enterprise (SME). An SME in Singapore, *The Cage runs a sports facilities rental business that has adopted basic data analytics (DA) and enjoyed the benefits DA offers. Since implementing enterprise resource planning (ERP) in 2016 for their business processes, it now has readily available financial and customer data. Using available data from its ERP system, The Cage now wants to incorporate more advanced data analytics into its decision-making process. While The Cage acknowledges the impact of data analytics on its business, it encounters practical challenges in the data lifecycle, namely, data discovery, data collection, analysis and modelling building, and data governance. The data analytics process chain at The Cage is currently at a basic level.This case requires students to assume the role of Consultants to The Cage. The discussion questions at the end of the case are intended to help students display their understanding of the case so as to make recommendations to address DA issues and resolve the challenges.

AB - This case illustrates the challenges in implementing data analytics in a small and medium enterprise (SME). An SME in Singapore, *The Cage runs a sports facilities rental business that has adopted basic data analytics (DA) and enjoyed the benefits DA offers. Since implementing enterprise resource planning (ERP) in 2016 for their business processes, it now has readily available financial and customer data. Using available data from its ERP system, The Cage now wants to incorporate more advanced data analytics into its decision-making process. While The Cage acknowledges the impact of data analytics on its business, it encounters practical challenges in the data lifecycle, namely, data discovery, data collection, analysis and modelling building, and data governance. The data analytics process chain at The Cage is currently at a basic level.This case requires students to assume the role of Consultants to The Cage. The discussion questions at the end of the case are intended to help students display their understanding of the case so as to make recommendations to address DA issues and resolve the challenges.

M3 - Conference Paper

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A2 - Therapos, Meredith

PB - RMIT University

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