Generative and case study research in quality management: part I: theoretical considerations

Argues that because of the many inherent weaknesses of traditional empirical research, generative and case study approaches may be more useful methodologies for conducting research on quality management. Outlines ways in which the generative research model builds conceptual frameworks from the data provided by the target population itself in conjunction with a review of the literature, while the case study approach provides a much deeper and richer insight to the quality management practices of the company being investigated. Discusses the benefits and difficulties associated with case study research.