Generative and case study research in quality management: part I: theoretical considerations

Alan Simon, Amrik Sohal, Alan Brown

Research output: Contribution to journalArticleResearchpeer-review

37 Citations (Scopus)


Argues that because of the many inherent weaknesses of traditional empirical research, generative and case study approaches may be more useful methodologies for conducting research on quality management. Outlines ways in which the generative research model builds conceptual frameworks from the data provided by the target population itself in conjunction with a review of the literature, while the case study approach provides a much deeper and richer insight to the quality management practices of the company being investigated. Discusses the benefits and difficulties associated with case study research.

Original languageEnglish
Pages (from-to)32-42
Number of pages11
JournalInternational Journal of Quality and Reliability Management
Issue number1
Publication statusPublished - 1 Dec 1996


  • Empirical studies
  • Field research
  • Methodology
  • Qualitative techniques
  • Quality management
  • Quantitative techniques

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