Gender status bias and the marketplace

Shelagh Ferguson, Jan Brace-Govan, Diane M. Martin

Research output: Contribution to journalArticleResearchpeer-review

Abstract

Through the lens of Status Construction Theory, we consider the role of gender status beliefs and the obdurate nature of gender differences as a category of status bias. We consider how the reproduction of gender status construction associates with marketplace resources. We study how individual experiences and marketplace resources operate, contribute, sustain or mitigate inequity in a consumption subculture. Using a multi-method ethnography to study expert women climbers whose competence is often refuted due to gender status bias. Our study makes three contributions; firstly, a nuanced illumination of the ways gender status is experienced by socially advantaged, competent women. Secondly, extending Status Construction Theory to include meso level analysis, demonstrating the interconnectedness of micro, meso and macro levels of marketplace implications. Lastly, through this theoretical contribution on the reproduction of gender status we present a detailed articulation of marketplace resources and how these can contain or counter subordinating gender positionality.

Original languageEnglish
Number of pages11
JournalJournal of Business Research
DOIs
Publication statusAccepted/In press - 6 Dec 2018

Keywords

  • Gender status bias
  • Multi-method ethnography
  • Rock climbing
  • Status Construction Theory

Cite this

@article{d4e096e95e1041bdbe3eeb12e8e12c1d,
title = "Gender status bias and the marketplace",
abstract = "Through the lens of Status Construction Theory, we consider the role of gender status beliefs and the obdurate nature of gender differences as a category of status bias. We consider how the reproduction of gender status construction associates with marketplace resources. We study how individual experiences and marketplace resources operate, contribute, sustain or mitigate inequity in a consumption subculture. Using a multi-method ethnography to study expert women climbers whose competence is often refuted due to gender status bias. Our study makes three contributions; firstly, a nuanced illumination of the ways gender status is experienced by socially advantaged, competent women. Secondly, extending Status Construction Theory to include meso level analysis, demonstrating the interconnectedness of micro, meso and macro levels of marketplace implications. Lastly, through this theoretical contribution on the reproduction of gender status we present a detailed articulation of marketplace resources and how these can contain or counter subordinating gender positionality.",
keywords = "Gender status bias, Multi-method ethnography, Rock climbing, Status Construction Theory",
author = "Shelagh Ferguson and Jan Brace-Govan and Martin, {Diane M.}",
year = "2018",
month = "12",
day = "6",
doi = "10.1016/j.jbusres.2018.11.047",
language = "English",
journal = "Journal of Business Research",
issn = "0148-2963",
publisher = "Elsevier",

}

Gender status bias and the marketplace. / Ferguson, Shelagh; Brace-Govan, Jan; Martin, Diane M.

In: Journal of Business Research, 06.12.2018.

Research output: Contribution to journalArticleResearchpeer-review

TY - JOUR

T1 - Gender status bias and the marketplace

AU - Ferguson, Shelagh

AU - Brace-Govan, Jan

AU - Martin, Diane M.

PY - 2018/12/6

Y1 - 2018/12/6

N2 - Through the lens of Status Construction Theory, we consider the role of gender status beliefs and the obdurate nature of gender differences as a category of status bias. We consider how the reproduction of gender status construction associates with marketplace resources. We study how individual experiences and marketplace resources operate, contribute, sustain or mitigate inequity in a consumption subculture. Using a multi-method ethnography to study expert women climbers whose competence is often refuted due to gender status bias. Our study makes three contributions; firstly, a nuanced illumination of the ways gender status is experienced by socially advantaged, competent women. Secondly, extending Status Construction Theory to include meso level analysis, demonstrating the interconnectedness of micro, meso and macro levels of marketplace implications. Lastly, through this theoretical contribution on the reproduction of gender status we present a detailed articulation of marketplace resources and how these can contain or counter subordinating gender positionality.

AB - Through the lens of Status Construction Theory, we consider the role of gender status beliefs and the obdurate nature of gender differences as a category of status bias. We consider how the reproduction of gender status construction associates with marketplace resources. We study how individual experiences and marketplace resources operate, contribute, sustain or mitigate inequity in a consumption subculture. Using a multi-method ethnography to study expert women climbers whose competence is often refuted due to gender status bias. Our study makes three contributions; firstly, a nuanced illumination of the ways gender status is experienced by socially advantaged, competent women. Secondly, extending Status Construction Theory to include meso level analysis, demonstrating the interconnectedness of micro, meso and macro levels of marketplace implications. Lastly, through this theoretical contribution on the reproduction of gender status we present a detailed articulation of marketplace resources and how these can contain or counter subordinating gender positionality.

KW - Gender status bias

KW - Multi-method ethnography

KW - Rock climbing

KW - Status Construction Theory

UR - http://www.scopus.com/inward/record.url?scp=85057599690&partnerID=8YFLogxK

U2 - 10.1016/j.jbusres.2018.11.047

DO - 10.1016/j.jbusres.2018.11.047

M3 - Article

JO - Journal of Business Research

JF - Journal of Business Research

SN - 0148-2963

ER -