Gender in a computer mediated environment: Some implications for service marketers

Janine Hendry, Mark T Gabbott

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the Tenth Biennial World Marketing Congress
EditorsHarlan E Spotts, H Lee Meadow, Scott M Smith
Place of PublicationCardiff Wales UK
PublisherAcademy of Marketing Science
Pages1 - 1
Number of pages1
Volume10
ISBN (Print)0-939783-03-7
Publication statusPublished - 2001
EventGlobal Marketing Issues at the Turn of the Millennium - -, Cardiff Wales UK
Duration: 28 Jun 20011 Jul 2001

Conference

ConferenceGlobal Marketing Issues at the Turn of the Millennium
CityCardiff Wales UK
Period28/06/011/07/01

Cite this

Hendry, J., & Gabbott, M. T. (2001). Gender in a computer mediated environment: Some implications for service marketers. In H. E. Spotts, H. L. Meadow, & S. M. Smith (Eds.), Proceedings of the Tenth Biennial World Marketing Congress (Vol. 10, pp. 1 - 1). Academy of Marketing Science.