Gender differences in fashion consciousness among Malaysia youth

Noorbaizura Naim; Ghazala Khan

Gender differences in fashion consciousness among Malaysia youth

Noorbaizura Naim
, Ghazala Khan

Malaysia School of Business

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Other

Abstract

This study examined gender differences in fashion consciousness among youth in
Malaysia. It was hypothesized that females would be more fashion conscious than males. A total of 444 university students voluntarily participated in the study. The results of this study showed that males were more fashion conscious than females. Implications, limitations and directions for future research are also provided.

Original language	English
Title of host publication	Proceedings of the Global Marketing Conference 2012
Pages	1220-1235
Number of pages	16
Publication status	Published - 2012
Event	Global Marketing Conference 2012 - Seoul Republic of Korea, Gyeongnam Republic of Korea Duration: 19 Jul 2012 → 22 Jul 2012

Conference

Conference	Global Marketing Conference 2012
City	Gyeongnam Republic of Korea
Period	19/07/12 → 22/07/12

Cite this

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title = "Gender differences in fashion consciousness among Malaysia youth",

abstract = "This study examined gender differences in fashion consciousness among youth in Malaysia. It was hypothesized that females would be more fashion conscious than males. A total of 444 university students voluntarily participated in the study. The results of this study showed that males were more fashion conscious than females. Implications, limitations and directions for future research are also provided.",

author = "Noorbaizura Naim and Ghazala Khan",

year = "2012",

language = "English",

pages = "1220--1235",

booktitle = "Proceedings of the Global Marketing Conference 2012",

note = "Global Marketing Conference 2012 ; Conference date: 19-07-2012 Through 22-07-2012",

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AB - This study examined gender differences in fashion consciousness among youth in Malaysia. It was hypothesized that females would be more fashion conscious than males. A total of 444 university students voluntarily participated in the study. The results of this study showed that males were more fashion conscious than females. Implications, limitations and directions for future research are also provided.

M3 - Conference Paper

SP - 1220

EP - 1235

BT - Proceedings of the Global Marketing Conference 2012

T2 - Global Marketing Conference 2012

Y2 - 19 July 2012 through 22 July 2012

ER -