Gender Differences in a Modified Perceived Value Construct for Intangible Products

John Hall, Mike Shaw, Jenni Lascheit, Nichola Robertson

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationANZMAC (Aust & New Zealand Marketing Academy Conference) 2000 Visionary Marketing for the 21st Centry: Facing the Challenge
Place of PublicationGold Coast Qld Australia
PublisherGriffith University
Pages457 - 462
Number of pages6
ISBN (Print)0 86857 978 5
Publication statusPublished - 2000
EventAustralian and New Zealand Marketing Academy Conference (ANZMAC 2000): Visionary Marketing for the 21st Century: Facing the Challenge - Griffith University, Gold Coast Qld, Australia
Duration: 28 Nov 20001 Dec 2000
Conference number: 5
http://anzmac.org/conference_archive/2000/CDsite/welcome.htm

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference (ANZMAC 2000)
Abbreviated titleANZMAC 2000
CountryAustralia
CityGold Coast Qld
Period28/11/001/12/00
Internet address

Cite this

Hall, J., Shaw, M., Lascheit, J., & Robertson, N. (2000). Gender Differences in a Modified Perceived Value Construct for Intangible Products. In ANZMAC (Aust & New Zealand Marketing Academy Conference) 2000 Visionary Marketing for the 21st Centry: Facing the Challenge (pp. 457 - 462). Griffith University.