Gaining visitor acceptance of alternative transportation systems in Australian National Parks

James Michael Curtis, Betty Virginia Weiler, Sam Ham

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Abstract

As visitor and vehicle numbers increase in Australian national parks, authorities are faced with the challenge of balancing environmental protection with visitor access. In response, park managers at Cradle Mountain in Tasmania and the Grampians in Victoria have introduced shuttle bus services in an attempt to relieve the pressures created by these growing numbers. However, forcing visitors to use such alternative transportation systems is often not an option. The aim of the present study is therefore to apply the Theory of Planned Behaviour (TPB) to develop and evaluate a persuasive communication strategy designed to increase visitor use of alternative transportation systems in Australian national parks. The study contributes to a greater understanding of the cause-and-effect relationships between theoretically based interventions and human behaviour, and provides park authorities with a tested persuasive communication strategy designed to influence visitors? travel mode choices.
Original languageEnglish
Title of host publication"To the City and Beyond...": Proceedings of the 16th Annual CAUTHE Conference
EditorsG Barry O'Mahony, Paul A Whitelaw
Place of PublicationFootscray Vic Australia
PublisherVictoria University
Pages1027 - 1031
Number of pages5
ISBN (Print)0975058517
Publication statusPublished - 2006
EventCouncil for Australasian University Tourism and Hospitality Education Annual Conference 2006 - Melbourne, Australia
Duration: 6 Feb 20069 Feb 2006
Conference number: 16th

Conference

ConferenceCouncil for Australasian University Tourism and Hospitality Education Annual Conference 2006
Abbreviated titleCAUTHE
CountryAustralia
CityMelbourne
Period6/02/069/02/06

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