Futures dilemmas for marketers: can stakeholder analysis add value?

Valerie Gayle Clulow

Research output: Contribution to journal › Article › Research › peer-review

Original language	English
Pages (from-to)	978 - 997
Number of pages	20
Journal	European Journal of Marketing
Volume	39
Issue number	9/10
DOIs	https://doi.org/10.1108/03090560510610671
Publication status	Published - 2005

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@article{68c1844232b44aabb7cd0aac7b0f8071,

title = "Futures dilemmas for marketers: can stakeholder analysis add value?",

author = "Clulow, {Valerie Gayle}",

year = "2005",

doi = "10.1108/03090560510610671",

language = "English",

volume = "39",

pages = "978 -- 997",

journal = "European Journal of Marketing",

issn = "0309-0566",

publisher = "Emerald Group Publishing Limited",

number = "9/10",

}