Futures dilemmas for marketers: can stakeholder analysis add value?

Valerie Gayle Clulow

    Research output: Contribution to journalArticleResearchpeer-review

    30 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)978 - 997
    Number of pages20
    JournalEuropean Journal of Marketing
    Volume39
    Issue number9/10
    DOIs
    Publication statusPublished - 2005

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