| Original language | English |
|---|---|
| Pages (from-to) | 607 - 618 |
| Number of pages | 12 |
| Journal | International Journal of Marketing |
| Publication status | Published - 1997 |
Functional marketing charactisation: a framework to cure functional myopia
Lester W Johnson, Amal R Karunaratna
Research output: Contribution to journal › Article › Research › peer-review