From whence it came: Understanding source effects in consumer-generated advertising

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37 Citations (Scopus)

Original language	English
Pages (from-to)	133 - 160
Number of pages	28
Journal	International Journal of Advertising
Volume	30
Issue number	1
DOIs	https://doi.org/10.2501/IJA-30-1-133-160
Publication status	Published - 2011

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title = "From whence it came: Understanding source effects in consumer-generated advertising",

author = "Peter Steyn and Ewing, \{Michael Thomas\} and \{van Heerden\}, Gene and Lydia Windisch",

year = "2011",

doi = "10.2501/IJA-30-1-133-160",

language = "English",

volume = "30",

pages = "133 -- 160",

journal = "International Journal of Advertising",

issn = "0265-0487",

publisher = "Taylor \& Francis",

number = "1",

}

TY - JOUR

T1 - From whence it came: Understanding source effects in consumer-generated advertising

AU - Steyn, Peter

AU - Ewing, Michael Thomas

AU - van Heerden, Gene

AU - Windisch, Lydia

PY - 2011

Y1 - 2011

U2 - 10.2501/IJA-30-1-133-160

DO - 10.2501/IJA-30-1-133-160

M3 - Article

SN - 0265-0487

VL - 30

SP - 133

EP - 160

JO - International Journal of Advertising

JF - International Journal of Advertising

IS - 1

ER -