From whence it came: Understanding source effects in consumer-generated advertising

Peter Steyn, Michael Thomas Ewing, Gene van Heerden, Lydia Windisch

Research output: Contribution to journalArticleResearchpeer-review

28 Citations (Scopus)
Original languageEnglish
Pages (from-to)133 - 160
Number of pages28
JournalInternational Journal of Advertising
Volume30
Issue number1
DOIs
Publication statusPublished - 2011

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