From whence it came: Understanding source effects in consumer-generated advertising

Peter Steyn, Michael Thomas Ewing, Gene van Heerden, Lydia Windisch

Research output: Contribution to journalArticleResearchpeer-review

26 Citations (Scopus)
Original languageEnglish
Pages (from-to)133 - 160
Number of pages28
JournalInternational Journal of Advertising
Volume30
Issue number1
DOIs
Publication statusPublished - 2011

Cite this

Steyn, Peter ; Ewing, Michael Thomas ; van Heerden, Gene ; Windisch, Lydia. / From whence it came: Understanding source effects in consumer-generated advertising. In: International Journal of Advertising. 2011 ; Vol. 30, No. 1. pp. 133 - 160.
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From whence it came: Understanding source effects in consumer-generated advertising. / Steyn, Peter; Ewing, Michael Thomas; van Heerden, Gene; Windisch, Lydia.

In: International Journal of Advertising, Vol. 30, No. 1, 2011, p. 133 - 160.

Research output: Contribution to journalArticleResearchpeer-review

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AU - Steyn, Peter

AU - Ewing, Michael Thomas

AU - van Heerden, Gene

AU - Windisch, Lydia

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