From whence it came: Understanding source effects in consumer-generated advertising

Peter Steyn, Michael Thomas Ewing, Gene van Heerden, Lydia Windisch

Research output: Contribution to journal › Article › Research › peer-review

34 Citations (Scopus)

Original language	English
Pages (from-to)	133 - 160
Number of pages	28
Journal	International Journal of Advertising
Volume	30
Issue number	1
DOIs	https://doi.org/10.2501/IJA-30-1-133-160
Publication status	Published - 2011

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AU - Steyn, Peter

AU - Ewing, Michael Thomas

AU - van Heerden, Gene

AU - Windisch, Lydia

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