From western gaze to global gaze: Japanese cultural presence in Asia

Koichi Iwabuchi

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Otherpeer-review

15 Citations (Scopus)


A dominant image of Japan is of a faceless economic superpower with a disproportionate lack of cultural influence upon the world. Japan has money and technologies but cannot diffuse its culture. The culture of Japan that is considered worth appreciating is usually something traditional which is to be put on exhibit to show its irreducible uniqueness (Hannerz 1989). Contrary to this assumption, however, Japan has long been exporting cultural products overseas, particularly to Asia. The Japanese cultural presence in Asia is becoming increasingly conspicuous in the 1990s. This chapter explores the nature of Japan's cultural presence overseas.

Original languageEnglish
Title of host publicationGlobal Culture
Subtitle of host publicationMedia, Arts, Policy, and Globalization
EditorsDiana Crane, Nobuko Kawashima, Ken'ichi Kawasaki
Place of PublicationAbingdon Oxon UK
Number of pages18
ISBN (Electronic)9781134955107
ISBN (Print)9780415932295
Publication statusPublished - 2016
Externally publishedYes

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