TY - JOUR
T1 - From hot pot to high tech
T2 - Haidilao’s transformation through digital technologies for sustainable business in the restaurant industry
AU - Loh, Chin Moi
AU - Perdana, Arif
AU - Lee, Kuan Huei
N1 - Publisher Copyright:
© Association for Information Technology Trust 2024.
PY - 2024/3/20
Y1 - 2024/3/20
N2 - The pandemic has brought many challenges to the restaurant industry but highlighted the importance of embracing digital transformation that enhances organisations’ competitive advantage and sustainable business. The success story of Haidilao, a popular hot pot restaurant, inspires those striving to overcome difficulties and learn from their digital transformation journey. By staying adaptable, proactive and customer-focused, Haidilao has leveraged digital platforms to offer new and innovative services, such as an online ordering and delivery, an intelligent kitchen, an innovative WeChat strategy and even a Cloud Video Conferencing Service to enhance the attractiveness of the dining experience. Haidilao’s story demonstrates the power of innovation and customer-centricity in driving successful digital transformations for sustainable business in the restaurant industry.
AB - The pandemic has brought many challenges to the restaurant industry but highlighted the importance of embracing digital transformation that enhances organisations’ competitive advantage and sustainable business. The success story of Haidilao, a popular hot pot restaurant, inspires those striving to overcome difficulties and learn from their digital transformation journey. By staying adaptable, proactive and customer-focused, Haidilao has leveraged digital platforms to offer new and innovative services, such as an online ordering and delivery, an intelligent kitchen, an innovative WeChat strategy and even a Cloud Video Conferencing Service to enhance the attractiveness of the dining experience. Haidilao’s story demonstrates the power of innovation and customer-centricity in driving successful digital transformations for sustainable business in the restaurant industry.
KW - digital technologies
KW - Digital transformation
KW - Haidilao
KW - restaurant
KW - sustainable business
UR - http://www.scopus.com/inward/record.url?scp=85188254056&partnerID=8YFLogxK
U2 - 10.1177/20438869241240494
DO - 10.1177/20438869241240494
M3 - Article
AN - SCOPUS:85188254056
SN - 2043-8869
JO - Journal of Information Technology Teaching Cases
JF - Journal of Information Technology Teaching Cases
ER -