Fresh Produce Marketing: Creating Customer Loyalty and Managing Defection

Margaret Matanda, Felix T Mavondo, William Schroder, Mark T Gabbott

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationInstitute of Marketing Management (IMM) Marketing Educators' Conference Papers
Place of PublicationAuckland Park South Africa
PublisherInstitute of Marketing Management
Number of pages10
Publication statusPublished - 2000
Event2000 IMM Marketing Educators' Conference - Auckland Park South Africa, Auckland Park South Africa
Duration: 1 Jan 2000 → …


Conference2000 IMM Marketing Educators' Conference
CityAuckland Park South Africa
Period1/01/00 → …

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