Fresh Produce Marketing: Creating Customer Loyalty and Managing Defection

Margaret Matanda, Felix T Mavondo, William Schroder, Mark T Gabbott

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationInstitute of Marketing Management (IMM) Marketing Educators' Conference Papers
Place of PublicationAuckland Park South Africa
PublisherInstitute of Marketing Management
Pages-
Number of pages10
Publication statusPublished - 2000
Event2000 IMM Marketing Educators' Conference - Auckland Park South Africa, Auckland Park South Africa
Duration: 1 Jan 2000 → …

Conference

Conference2000 IMM Marketing Educators' Conference
CityAuckland Park South Africa
Period1/01/00 → …

Cite this

Matanda, M., Mavondo, F. T., Schroder, W., & Gabbott, M. T. (2000). Fresh Produce Marketing: Creating Customer Loyalty and Managing Defection. In Institute of Marketing Management (IMM) Marketing Educators' Conference Papers (pp. -). Auckland Park South Africa: Institute of Marketing Management.
Matanda, Margaret ; Mavondo, Felix T ; Schroder, William ; Gabbott, Mark T. / Fresh Produce Marketing: Creating Customer Loyalty and Managing Defection. Institute of Marketing Management (IMM) Marketing Educators' Conference Papers. Auckland Park South Africa : Institute of Marketing Management, 2000. pp. -
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language = "English",
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booktitle = "Institute of Marketing Management (IMM) Marketing Educators' Conference Papers",
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Matanda, M, Mavondo, FT, Schroder, W & Gabbott, MT 2000, Fresh Produce Marketing: Creating Customer Loyalty and Managing Defection. in Institute of Marketing Management (IMM) Marketing Educators' Conference Papers. Institute of Marketing Management, Auckland Park South Africa, pp. -, 2000 IMM Marketing Educators' Conference, Auckland Park South Africa, 1/01/00.

Fresh Produce Marketing: Creating Customer Loyalty and Managing Defection. / Matanda, Margaret; Mavondo, Felix T; Schroder, William; Gabbott, Mark T.

Institute of Marketing Management (IMM) Marketing Educators' Conference Papers. Auckland Park South Africa : Institute of Marketing Management, 2000. p. -.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

TY - GEN

T1 - Fresh Produce Marketing: Creating Customer Loyalty and Managing Defection

AU - Matanda, Margaret

AU - Mavondo, Felix T

AU - Schroder, William

AU - Gabbott, Mark T

PY - 2000

Y1 - 2000

M3 - Conference Paper

SP - -

BT - Institute of Marketing Management (IMM) Marketing Educators' Conference Papers

PB - Institute of Marketing Management

CY - Auckland Park South Africa

ER -

Matanda M, Mavondo FT, Schroder W, Gabbott MT. Fresh Produce Marketing: Creating Customer Loyalty and Managing Defection. In Institute of Marketing Management (IMM) Marketing Educators' Conference Papers. Auckland Park South Africa: Institute of Marketing Management. 2000. p. -