Fresh Produce Marketing: Creating Customer Loyalty and Managing Defection

Margaret Matanda, Felix T Mavondo, William Schroder, Mark T Gabbott

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

Original language	English
Title of host publication	Institute of Marketing Management (IMM) Marketing Educators' Conference Papers
Place of Publication	Auckland Park South Africa
Publisher	Institute of Marketing Management
Pages	-
Number of pages	10
Publication status	Published - 2000
Event	2000 IMM Marketing Educators' Conference - Auckland Park South Africa, Auckland Park South Africa Duration: 1 Jan 2000 → …

Conference	2000 IMM Marketing Educators' Conference
City	Auckland Park South Africa
Period	1/01/00 → …

Cite this

@inproceedings{7dac8b54c2a14abf865cf8f372478d08,

title = "Fresh Produce Marketing: Creating Customer Loyalty and Managing Defection",

author = "Margaret Matanda and Mavondo, {Felix T} and William Schroder and Gabbott, {Mark T}",

year = "2000",

language = "English",

pages = "--",

booktitle = "Institute of Marketing Management (IMM) Marketing Educators' Conference Papers",

publisher = "Institute of Marketing Management",

note = "2000 IMM Marketing Educators' Conference ; Conference date: 01-01-2000",

}

Fresh Produce Marketing: Creating Customer Loyalty and Managing Defection. / Matanda, Margaret; Mavondo, Felix T; Schroder, William et al.
Institute of Marketing Management (IMM) Marketing Educators' Conference Papers. Auckland Park South Africa: Institute of Marketing Management, 2000. p. -.

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

TY - GEN

T1 - Fresh Produce Marketing: Creating Customer Loyalty and Managing Defection

AU - Matanda, Margaret

AU - Mavondo, Felix T

AU - Schroder, William

AU - Gabbott, Mark T

PY - 2000

Y1 - 2000

M3 - Conference Paper

SP - -

BT - Institute of Marketing Management (IMM) Marketing Educators' Conference Papers

PB - Institute of Marketing Management

CY - Auckland Park South Africa

T2 - 2000 IMM Marketing Educators' Conference

Y2 - 1 January 2000

ER -