Frequent Flyer Programs: Does Membership Equate to Loyalty?

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

Original language	English
Title of host publication	Global Business in the Age of Technology Proceedings
Place of Publication	Pennsylvania USA
Publisher	Inter. Management Development Association
Pages	416 - 423
Number of pages	8
Publication status	Published - 1999
Event	Eighth World Business Congress - California USA, Pennsylvania USA Duration: 1 Jan 1999 → …

Conference	Eighth World Business Congress
City	Pennsylvania USA
Period	1/01/99 → …

Cite this

@inproceedings{7018fe840f9b4386964d5d65315c59de,

title = "Frequent Flyer Programs: Does Membership Equate to Loyalty?",

author = "Amanda Liddy",

year = "1999",

language = "English",

pages = "416 -- 423",

booktitle = "Global Business in the Age of Technology Proceedings",

publisher = "Inter. Management Development Association",

note = "Eighth World Business Congress ; Conference date: 01-01-1999",

}