Frequent Flyer Programs: Does Membership Equate to Loyalty?

Amanda Liddy

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationGlobal Business in the Age of Technology Proceedings
Place of PublicationPennsylvania USA
PublisherInter. Management Development Association
Pages416 - 423
Number of pages8
Publication statusPublished - 1999
EventEighth World Business Congress - California USA, Pennsylvania USA
Duration: 1 Jan 1999 → …

Conference

ConferenceEighth World Business Congress
CityPennsylvania USA
Period1/01/99 → …

Cite this

Liddy, A. (1999). Frequent Flyer Programs: Does Membership Equate to Loyalty? In Global Business in the Age of Technology Proceedings (pp. 416 - 423). Inter. Management Development Association.